What is PPC?
I put some definitions that I got from somewhere since I know some people are having difficulties to understand the true meaning of PPC.
Pay Per Click
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords.
The most important thing is; NO VISITORS should be getting paid to click. Clicking for money is stealing.
