PPC not in good time?
A survey on 407 big online advertisers conclude this;
- clicks believed by advertisers to be fraudulent: 14.6%
- money paid by advertisers for bogus clicks: $800 million (2005)
- advertisers who said they were victims of click fraud: 75%
- advertisers who said they reduced click-based advertising or plan to: 37%
- revenue lost by Google, Yahoo and other web sites, as a result: $500 million
- advertisers who request refunds because of fraud: 7%
ps: it’s done only to 407 big advertisers, not representing a majority of Adwords advertisers.
Posted July 15th, 2006 by mightyhitter under Google
