Dealing with Google Adense ecpm decrease
I was wondering why my ecpm behave in such a funny way lately. It will be expectedly ok during the first half of the day, and later will decrease rapidly. I have been observing this pattern for few days, but nothing come to my mind what is happening right now.
After few Google searches, I found some interesting points from Google Lady about ecpm.
She said;
1) remove ads from pages with very low eCPM (not necessarily CTR though)
2) limit the number of adblocks per page
3) make the content on the pages as easy to target as possible with all the usual “spider food” SEO stuff, page titles, page names, descriptive original content,etc..
4) use the URL filter judiciously to block obvious MFA sites
5) blend the ads in as naturally as possible
6) try a 336×250, above the fold, centered in the content, or a leaderboard
I’m testing some of the points on my web.
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